It's time for a pivot.
Disclaimer: I had to work really, really hard to write this post without a lot of self-pity. Some may have bled through anyway. I mostly apologize if it did. When I re-launched my business as Charm and Strange Crochet in 2022, my head was buzzing with business advice from a highly successful crochet business owner. Pam Grice of Crochetpreneur went viral overnight back in 2013 and had to hire dozens of crocheters to help her get her orders out. Now she makes high-six figures teaching people how to be successful in their own crochet businesses, whether they focus on selling products like I do or on writing patterns. So she MUST be right. A huge piece of her advice was to "find your niche." When I first started selling as Kate's Crochets, I sold basically anything I felt like. If I made it for myself or as a gift and I liked it, I'd sell it. Cat hats, nail polish cozies (lol who actually needs that?), crocheted flowers, baby hats and booties, adult hats and scarves, han